It also got a boost thanks to its developer, Larian Studios, who had built up an incredibly strong reputation with fans after 2017’s outstanding Divinity: Original Sin 2. That alone gave it a sizable, built-in audience. For one, it’s an IP-driven project in a beloved RPG franchise. Though Baldur’s Gate 3is a surprise hit to some extent, it did have a huge leg up out of the gate. Sometimes the only thing players are hungry for is a damn good video game - though it’s not as simple as it sounds. Baldur’s Gate 3’s success may be an anomaly that isn’t easy to replicate, but it offers some insightful lessons to anyone treating creativity like a math equation to be solved. It’s a hit, but one that stands in direct opposition to everything we’ve been led to believe makes money over the past decade. That momentum is already having an impact on its upcoming PS5 version as pre-orders are spiking on the platform. It’s so successful that it’s been firmly planted in Steam’s top three most-played games since its release, fighting for the top with the likes of PC titans like Counter-Strike: Global Offensive and DOTA 2. The newly released CRPG is 2023 biggest surprise, as it has burned up the Steam charts since it got its 1.0 launch on PC early this month. Everyone seems to have a different idea of what makes a successful game in 2023, but I can’t imagine many studio bigwigs saw Baldur’s Gate 3’s success coming.
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